AI Insights · Timothy · January 2022
Top 5 Social Apps Performance in Mexico: Q4 2021
Explore the performance of the top social apps in Mexico during Q4 2021, including [TikTok](https://app.sensortower.com/overview/56cbbce9d48401b048003405?country=US), [Facebook](https://app.sensortower.com/overview/55c530a702ac64f9c0002dff?country=US), [Instagram](https://app.sensortower.com/overview/55c527c302ac64f9c0002b18?country=US), [X](https://app.sensortower.com/overview/55c500bd02ac64f9c0001eee?country=US), and [Litmatch—Make new friends](https://app.sensortower.com/overview/5e4db82176aecd1b825b6889?country=US).
In Q4 2021, the top social apps in Mexico showcased varied performance metrics across downloads, revenue, and active users. Here’s a closer look at how TikTok, Facebook, Instagram, X, and Litmatch—Make new friends performed during this period.
TikTok experienced significant fluctuations in both downloads and revenue. Weekly downloads peaked at approximately 894K in the week of December 20, while weekly revenue saw a steady increase, culminating in around $56K in the final week of December. The app maintained a high level of user engagement with weekly active users ranging from 32M to 34M throughout the quarter.
Facebook demonstrated consistent performance. Weekly downloads reached a high of about 488K in the week of December 20, and weekly revenue peaked at around $50K in the last week of December. The platform sustained a robust user base with weekly active users consistently around 80M to 81M.
Instagram also showed stable metrics. Weekly downloads saw a significant increase, peaking at approximately 540K in the week of December 20. Revenue, although lower compared to other apps, remained steady with a high of around $1.3K in early October. Weekly active users remained strong, ranging from 45M to 47M.
X had fluctuating download numbers, with a peak of around 191K in early October. Revenue was minimal but saw a notable increase to around $72 in mid-December. The app maintained a stable user base with weekly active users ranging from 12M to 13M.
Litmatch—Make new friends witnessed growth across all metrics. Weekly downloads peaked at approximately 129K in late November, and weekly revenue saw a high of around $3.1K in mid-December. Active user engagement also grew, with weekly active users reaching approximately 466K by the end of December.
For more detailed insights and data, visit Sensor Tower.
